I Run the Sale for YOU


The most successful promotional sales are ones where the independent retailer and myself worked together as a team executing the sale!  That is why I advise you to choose this plan where I’m at your store, leading you through the sale on a daily basis. 

I sympathize with a store owner who’s attempted running their own promo sale and afterwards realizing they didn’t get the results they wanted.    


Who should use this plan?

  •  If the owner can’t be involved in the sale (death, illness, etc.).

  • Store owner has tried but can’t sell old or stubborn merchandise.

  • Heavy debt and need cash flow.

  • Inventory level anywhere between $40,000 to 1 million at cost.

  • Store owner feels that a full-time consultant is required.


*There are other reasons so if you’re not sure, just fill out the questionnaire in this section and I’ll contact you right away.


How Does This Plan Work?

Once I’ve pre-qualified you over the phone, then we meet at your store.  After meeting with you face-to-face and I decide that we’re a good fit, then you sign the contract with me (Chura Consulting) and the planning phase begins.  A specific plan tailored to your store and your needs will include:

  • Suggested advertising budget for the length of the sale using all types of media to drive traffic into your store.

  • Merchandising advice that will place products, signage & fixtures in the best spots to optimize customer traffic and sales. Also, I “coordinate” signage for delivery to your store.

  • Pricing scheme for merchandise that creates customer buying frenze and profit for you.

  • Dedicated, experienced consultant on premise at least 40 hours a week (we will mutually agree on hours).

  • Consultant available 24/7 to answer any questions 


Before any contract is singed I will go over the fees, budget and benefits of the entire sale.

YOU Run your OWN Sale



Maybe you don’t have the money for me to “run the sale for you” or you just want someone to plan it all out and you run it yourself.  Maybe you don’t like taking advice from others – be honest, not everyone works well with others.

If any of these apply then you can choose to Run Your Own Sale.

How Does This Plan Work?

Once I find out everything about you and your current business situation, then I pre-qualified you over the phone.  You sign a contract with me and I put together a tailored plan that allows you to reach the goal you’ve set for your sale.  I deliver this plan to you.

The You Run Your Own Plan includes:


  •  Suggested Advertising budget and Merchandising plan to effectively and profitably run your own sale.

  •  Suggested signage and where you can purchase it.

  •  Pricing scheme for you to do timed markdowns throughout your sale.

  •  Time of year to run sale and length of sale.

  •  1 hour a week per (suggested) length of sale consulting by phone or email.


These are the support items I provide for you with this type of sale.


Whatever sales plan you go with, I will coordinate everything to make sure you get the best results. 


Before any contract is singed I will go over the fees, budget and benefits of the entire sale.



Chris Chura / Owner



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